Questionnaires: Design and Use, Douglas R. Berdie

ISBN: 9780810807198

Published: January 1st 1974

Unknown Binding

225 pages


Description

Questionnaires: Design and Use,  by  Douglas R. Berdie

Questionnaires: Design and Use, by Douglas R. Berdie
January 1st 1974 | Unknown Binding | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 225 pages | ISBN: 9780810807198 | 5.25 Mb

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source ofMoreThe second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals—an authoritative discussion of issues combining a review of previous writings with the authors 15 years of professional experience with questionnaires.

Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.Author Biography: Douglas Berdie, Ph.D., is President of Consumer Review Systems, Inc.

John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.



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